Titleist is set to unveil its new golf ball line-up at this week’s PGA Show.  I just received an email informing me of the changes to Titleist ball family and included the press release below.  I am very excited to see that they have expanded their options and included a ball for players of all abilities.  Should be a good year for Titleist…

Acushnet, MA - Titleist is excited to launch the new NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls. Each has been designed to deliver best in category quality and consistency, while providing a range of performance and preference options for golfers across every skill level of the game.

We are officially unveiling the new Titleist golf balls at the 2012 PGA Merchandise Show.

The New NXT Tour and NXT Tour S deliver the best scoring performance only exceeded by Pro V1 and Pro V1x. Trusted by golfers for over a decade, NXT Tour has been improved for 2012 to deliver even longer distance while retaining its commanding scoring shot performance. New NXT Tour S offers NXT Tour-like performance with a softer compression feel. The all-new Velocity provides explosive distance via the fastest solid core of any Titleist golf ball. Titleist delivers the Softest DT yet in the New DT SoLo. Both NXT Tour S and DT SoLo are offered in optic yellow. New Velocity is also available in double-digit play numbers.

All the best for a successful 2012 golf season.

David Maher

VP – Titleist Sales US